Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable
In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations.
“Business leaders and those in education will find these stories inspirational and will learn tactics they can apply in their lives.”
—Booklist
“Convincing and sorely needed work . . . Fulp’s book gives businesspeople the tools they need to prepare for an ever more ethnically and racially diverse society.”
—Publishers Weekly
“Success Through Diversity is an eloquent and persuasive argument for tapping the power of difference to stimulate creativity and innovation. Carol Fulp’s compelling stories of individuals and companies give a human face to the statistics about diversity of thought and higher performance. This timely book will help leaders of all kinds envision and implement positive workplaces for the future.”
—Rosabeth Moss Kanter, Harvard Business School professor and best-selling author of Confidence, SuperCorp, The Change Masters, and Men and Women of the Corporation
“Diversity matters! Carol Fulp tells you both why & how to achieve it.”
—Karen Kaplan, chairman & CEO of Hill Holliday Group
“Carol Fulp brings her considerable experience to bear in this thoughtful analysis and blueprint for creating truly diverse, inclusive, and effective communities, be they workplaces or learning environments.”
—Paula A. Johnson, president of Wellesley College
“Required reading for learning how diversity can promote not just business success but civic responsibility as well. Carol Fulp points the way with a win-win blueprint for corporate executives, public sector officials, and, most importantly, every citizen.”
—Kenneth R. Feinberg, former administrator of the September 11th Victim Compensation Fund
“A book with a lot to teach us about how to build successful workplaces and organizational communities: required reading in my book.”
—David A. Thomas, president of Morehouse College
“This is the one book every CEO needs to read to understand what diversity offers them.”
—Corey Thomas, CEO of Rapid7
“While corporate greed and malfeasance may dominate the news headlines, this book reminds us that our most admired companies harness the power of difference to create innovative, vibrant, and dynamic organizations. [This book] tells how we can do well by doing right.”
—Deval Patrick, from the Foreword
Foreword by Deval Patrick
Introduction
CHAPTER 1
From “Nice to Have” to “Do or Die”
CHAPTER 2
Recruiting Like Rooney
CHAPTER 3
Building a Better Board—and a Larger, More Vibrant Organization
CHAPTER 4
Connecting with Community at John Hancock
CHAPTER 5
Marketing Outside the Box
CHAPTER 6
Innovating a More Colorful Company
CHAPTER 7
Supplying for Success
CHAPTER 8
A New Age of Business Ethics
Epilogue
Acknowledgments
Notes
Index
About the Author
- “Building the New Boston through corporate diversity,” The Boston Globe, co-authored op-ed
- “Happy birthday Barbie: How the 60-year-old doll is staying relevant,” Vogue (France), book and author quoted
- “Carol Fulp On Why Diversity Is A Winning Formula In Business,” In Black America/KUT Radio (NPR Austin), radio interview
- “Carol Fulp: Success Through Diversity,” Next Economy Now, podcast interview
- “Holiday Gift Guide 2018: Nonfiction,” Publishers Weekly, included in Holiday Gift Guide under “Better Business Books”
- “Diversity, the innovation super tool,” The Boston Globe, op-ed