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Playbook for Progressives

16 Qualities of the Successful Organizer

Author: Eric Mann

An organizing manifesto for the twenty-first century, Playbook for Progressives is a must-have for the activist’s tool kit. This comprehensive guide articulates pragmatically what is required in the often mystifying and rarely explained on-the-ground practice of organizing. Here, Eric Mann distills lessons he learned from over forty years as an organizer, as well as from other organizers within the civil rights, labor, LGBT, economic justice, and environmental movements.
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“We desperately need change. We need to reclaim and rebuild real democracy. The skills of organizing that Eric Mann shares in Playbook for Progressives are the life blood of democracy, human rights, social and economic justice, and planetary survival.”—Vandana Shiva, author of Soil Not Oil and Earth Democracy

“Eric Mann has written an essential field guide for community organizers. His voice is crisp and clear, and his footsteps on the pavement are sharp. A pragmatic primer for all radicals.”—Vijay Prashad, author of The Darker Nations: A People’s History of the Third World

“Eric Mann is a bridge builder, a gifted organizer who unites Blacks, Latinos, Asians, and whites in the fight for social justice and change. Playbook for Progressives is the Rules for Radicals for the twenty-first century.”—Rodolfo Acu‚àöv?a, author of Occupied America: A History of Chicanos

“Based on concrete examples of organizers who transformed their countries, communities, and workplaces, Playbook for Progressives is a beacon that effectively illustrates the techniques and skills of transformative community organizing. A must-read for individuals and organizations that want to change the ideological and economic roots of oppression.”—Melvin H. King, emeritus faculty, MIT; author of Chain of Change; and founder of the South End Technology Center

“An Art of War for organizers around the world. Buy ten copies and pass them on.”-Mike Davis


Review: Publishers Weekly - September 1, 2011
“In addition to his descriptions of a successful organizer's qualities and roles, his insider view of activism, and his thorough knowledge of participants and parties through the years, gives this book its value”

“Down South I’ve been beaten three times since I joined SNCC. I’ve been thrown in jail for no good reason and beaten again once I was in there. The police and the Klan threatened to kill me and when they said that, I believed them.” This young Black man from the Student Nonviolent Coordinating Committee (SNCC), no older than eighteen or nineteen, is challenging his audience from the steps of Willard Straight Hall at Cornell University. It is 1963, and the long winter is giving way. Far above Cayuga Lake, the sun illuminates the bridges across the rocky gorges. The grass is already green. The young man is pointing to every one of us: “I’m tired of the way you think I’m exaggerating; I’m tired of how little you give of your life when you can give so much more. Unless there is a lot of support from the North, a lot of us are gonna get killed because we register voters and organize people for their civil rights. My question to you is this: Who among you will join the civil rights revolution” I think for only a moment and understand I have come to a conclusion: “I will!”

It was an evangelical call. What a gift it was. In 1964, I graduated from Cornell and got a job as a field secretary for the Congress of Racial Equality (CORE) in the North. I was put to work helping to organize a boycott of the Trailways Bus Company, fighting to integrate its segregated workforce, and, as I’ll tell you about more in the pages of this book, we won. Joining the civil rights revolution was my induction into transformative organizing, a tradition of building social movements to challenge the entire system that defines U.S. history and the present.

Transformative organizing recruits masses of people to fight militantly for immediate concrete demands that have to be won--integrating segregated facilities, getting jobs for Black people, shutting down military recruiting on a campus-- but always as part of a larger strategy to change structural conditions in the world: To end post-slavery apartheid. To stop a war. To build a powerful, long-term movement. Transformative organizing works to transform the system, transform the consciousness of the people being organized, and, in the process, transform the consciousness of the organizer. It is the backbone and the model of what we are fighting for and how we can succeed in that battle.

For the two decades of the 1960s--from the 1955 Montgomery bus boycott and the Bandung Conference of nonaligned nations to the final victory of the Vietnamese people in 1975--the practice of transformative organizing grew exponentially. It was a period of world uprising and revolution. In the United States, there was an explosion of selforganization as thousands of collectives, organizations, communes, and campaigns were built, involving millions of people who considered themselves part of “the Movement.” Black people expressed their rage against the system through rebellions in 458 cities between 1965 and 1967 alone.

Transformative organizing was essential to one of the signal achievements of this period. A full one hundred years after the legal abolition of slavery, the Black community, the Black Nation, led a united front with the New Left to fight against conditions of semi-slavery, enforced poverty, legal Jim Crow in the South, and de facto segregation in the North, all enforced by a police and Klan terror so inextricably linked that civil rights workers described it as “blue by day, white by night.” The Movement won the passage of the 1964 Civil Rights Act and the 1965 Voting Rights Act, significant state restriction on Klan activity, and reduction of some of the worst police abuses. They won open housing and school integration programs, fair employment laws and affirmative action programs, and the right to vote protected by the federal government. The Movement won through sit-ins, marches, freedom rides, recruiting through hundreds of thousands of one-onone conversations, training organizers, and the support of a world Left that denounced U.S. racism in the midst of the Cold War. A militant and unified Black people, brought to the United States in chains, were able to lead a broad united front to finally overthrow three hundred years of formal racial segregation and apartheid in its most legalized and overt form. This required a literal revolution against the culture, institutions, and laws of U.S. society.

This connection between ideology on one hand and strategy and tactics on the other is one of the hallmarks of transformative organizing. Ideology is a worldview that gives the most essential direction to your life and leads organizations in their work to change conditions in the world.

Let me give an example. In April 1965, Students for a Democratic Society (SDS) called for a march against the war in Vietnam to be held on the big lawn in front of the Washington Monument. The United States already had 100,000 troops in Vietnam and was moving to escalate its presence to 184,000 troops. President Lyndon Baines Johnson had run as the peace candidate and had promised, in the election of 1964 versus the arch war-hawk Barry Goldwater, to de-escalate the war. In a classic betrayal, Johnson broke his electoral promise and initiated massive aerial bombing of north Vietnam in February 1965, killing hundreds of thousands of Vietnamese men, women, and children, almost all civilians, in a bloody effort to terrorize them to surrender. The war forced itself onto the consciousness of the Civil Rights Movement especially, and SNCC proposed that Black people should not fight in the war even when drafted using the slogan “Hell No, We Won’t Go.”

While the march organizers had hoped for five thousand attendees, for this was the early stages of the antiwar movement, and feared many fewer would show, on April 4, more than thirty thousand people attended, with bus loads from New York, Michigan, and the far West.

I attended the rally at a time when public oratory was one of the great educative tools. Four speakers created a talking book, with each one writing a chapter that was part of an integrated social theory. I. F. Stone, the iconoclastic journalist, warned us, “Do not trust the government’s lies about Vietnam. Develop your own research, your own magazines, your own newspapers, your own sources.” Staughton Lynd, a pacifist professor from Yale, challenged us to take courageous actions to stop an immoral war. Using the call from the Civil Rights Movement, he urged us to “put your bodies on the line.” Robert Moses from SNCC told us that the civil rights and antiwar struggles were two fronts in a wider war against racism and colonialism--”Make the connections between segregation in the South and defoliation in the Third World.”

Paul Potter, the twenty-five-year-old president of SDS, gave a stirring speech that shaped the consciousness of the attendees and lives in my mind to this day.

The incredible war in Vietnam has provided the razor, the terrifying, sharp, cutting edge that has finally severed the last vestige of illusion that morality and democracy are the guiding principles of American foreign policy. . . . That is a terrible and bitter insight for people who grew up as we did--and our revulsion at that insight, our refusal to accept it as inevitable or necessary, is one of the reasons that so many people have come here today. . . .

We must name that system. We must name it, describe it, analyze it, understand it, and change it. For it is only when that system is changed and brought under control that there can be any hope for stopping the forces that create a war in Vietnam today or a murder in the South tomorrow or all the incalculable, innumerable, more subtle atrocities that are worked on people all over, all the time.

Thousands of us were called to action in what amounted to a three-hour-long consciousness-raising-group meeting, supported by the musical interventions of Bob Dylan, Joan Baez, Phil Ochs, and the SNCC Freedom Singers. After such a deep ideological transformation, the question was, “What should I do now”

I decided to sign up for the civil disobedience that was rumored to be taking place after the march to the Capitol steps. With some organizing experience from my work with CORE, some good public-speaking tools, and a strong will to act, I was elected one of the lead organizers and spokespeople for our small band of fifty--the first sit-in in front of the White House against the war in Vietnam.

The words I spoke to my fellow protestors reflected the lessons I had just learned: “This is a personal witness and confrontation with the power structure. We understand the need for a broad-based demonstration, but in order to change a fundamentally rotten system you have to take fundamental action that directly confronts the source of the problem--the Johnson administration and the system itself.” We received extensive coverage from the Movement magazine, the Guardian. When we were finally removed from our vigil by D.C. police several days later, the Washington and New York papers ran pictures of us being arrested with locked arms as the police lifted us from our nonviolent human chain. The SDS March on Washington was a large-scale tactic in transformative organizing, changing the ideological consciousness of thirty thousand people who in turn went back to their communities to carry out the multiplier effect and organize a stronger antiwar movement. I went back to Newark, New Jersey, where I was an organizer with the Newark Community Union Project (NCUP, pronounced en-cup). Our demands of “No Rent for Rats,” “Let the People Decide,” and “No Police Brutality” expanded to “U.S. Out of Vietnam Now.”

part 1. The Job Description
12 Roles of the Successful Organizer

1. The Foot Soldier
2. The Evangelist
3. The Recruiter
4. The Group Builder
5. The Strategist
6. The Tactician
7. The Communicator
8. The Political Educator
9. The Agitator
10. The Fund-Raiser
11. The Comrade and Confidante
12. The Cadre

Part 2. The Qualities
16 Qualities of the Successful Organizer

1. Joins an Organization Based on Agreement with Its Strategy and Tactics
2. Builds a Base and Never Walks Alone
3. Sings with the Choir but Finds Her Own Voice
4. A Good Listener: Keeps an Ear to the Ground
5. A Good Investigator: Seeks Truth from Facts
6. Tribune of the People: Fights for All the Oppressed
7. Generosity of Spirit: Takes Good Care of Others
8. Self-Sustaining: Takes Good Care of Himself
9. Completes the Circle: From Start to Finish
10. Tactically Agile: Masters the Decision of the Moment
11. A Strong Class Stand: Which Side Are You On?
12. The Organizer as Expert: Science in Service to the People
13. Courageous and Militant: On the Front Lines of the Battle
14. A Strong Work Ethic: First to Arrive, Last to Leave
15. Relentless: Wonít Take No for an Answer
16. Fights to Win: Leading the Great Campaign

Conclusion: The Time for Transformative Organizing Is Now!

  • Click here to listen to an interview with Eric Mann on Uprising Radio/KPFK (Los Angeles)

  • Click here to read an article by Eric Mann onMRZine

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Playbook for Progressives

ISBN: 978-080704735-4
Publication Date: 8/9/2011
Pages: 240
Size:5.5 x 8.5 Inches (US)
Price:  $18.00
Format: Paperback
Availability: In stock.