Contributor Biography: David W. Moore
David W. Moore
Biography: David W. Moore is a senior fellow of the Carsey Institute at the University of New Hampshire. A former senior editor of the Gallup Poll, where he worked for thirteen years, Moore also served as professor of political science at UNH and is the founder and former director of the UNH Survey Center. The author of two previous books, How to Steal an Election and The Superpollsters, Moore has also written for the New York Times, The Nation, and the Boston Globe, among other publications, and has appeared on The Today Show and NPR's Fresh Air as well as C-SPAN's Booknotes. He lives in Durham, New Hampshire.
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Binding Information: Cloth
Trade Code: 00C
Price: $23.95 In stock.
For the first time, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. And they do so at the peril of our democratic process. While critics cry foul over partisan favoritism in the mainstream media, what's really at work is a power bias that polls legitimate by providing the stamp of public approval.
Binding Information: Paperback
Trade Code: 00P
Price: $18.00 In stock.
David W. Moore pulls back the curtain on a polling industry that serves sound bites above all-and on the sometimes disastrous consequences. In this highly critical book, he reveals illusory public support on issues ranging from war and torture to creationism. Breaking down the manipulated horse-race numbers of our most recent presidential campaign season, Moore shows how pre-election polls concealed rampant voter indecision. He ends with ways to make pollsters deliver on their promise to monitor the pulse of democracy, including recognizing the growing importance of cell phones and Internet polling.